PR · MARKETING · CULTURE
PR and marketing professional with international experience across luxury and fashion, spanning communications, celebrity and media relations, events and brand strategy. My work sits at the intersection of creative storytelling and commercial thinking, building visibility and relevance for brands across markets.
EXPLORE WORK →
YEARS ACROSS
PR, MARKETING
& FASHION
INTERNATIONAL
MARKETS
MANAGED
03
SELECTED WORK
Scale.
Ownership.
Versatility.
Execution.
THE CV TELLS YOU WHERE I WORKED.
Strategy, culture, retail and buying, explored through projects developed during my MA in International Fashion Marketing.
Each moves from insight and research into an idea built to work in practice.
Live project / market expansion / flagship strategy
What if Mulberry entered Riyadh through cultural exchange, not simply expansion? A flagship idea built from market insight through to product, space and launch.
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Live project / Gen Z / experiential retail
Using Rastah as the bridge between Harrods heritage and a new generation, the project turns cultural relevance into an experience people can enter, share and shop.
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Trend forecasting / fashion buying / range development
From forecasting “Polycrisis Bloom” to proving it could work commercially: one idea translated into a GANNI SS’27 customer, product range and buying strategy.
EXPLORE PROJECT →Research / celebrity endorsement strategy
Research examining how fashion stylists operate as strategic intermediaries within celebrity endorsement strategy, and how their cultural authority shapes consumer perception through authenticity, gatekeeping, brand access and celebrity persona construction.
Built from three practitioner interviews and three case studies.
The dissertation and interview material are intentionally not published.